A curated line of men’s jockstraps, briefs, strings, and styles for today’s fashion forward man.
BoyRio is the premier brand leader in creating a line of underwear that is known worldwide as the sexiest on the planet.
Inspired by the hedonistic and youthful energy of Rio de Janeiro, boyRio delivers a line of modern men’s underwear featuring styles that will grab everyone’s attention. We cater to men who want to stand out from the crowd in their underwear, whether they desire a body contoured fit with skin friendly fabrics, or something much more revealing and daring.
Our collection features body enhancing, and sporty styles that you can confidently reveal whether in the club, bedroom, or even in the outdoors.
Our designs feature unique vibrant color combinations and prints reflecting the best in masculine style for every man’s taste. Further, we ensure that our fabrics feel amazing next to your naked body. BoyRio’s design is committed to enhancing your self-confidence both inside and out of our underwear!