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Current Press Release -- July 1, 2007
www.boyrio.com
CEO: David Laing
6501 E Greenway Pkwy, Suite 103-407
Scottsdale AZ 85254 USA
Let the sultry sands of Rio de Janeiro splash into your boutique this season.
From the heart of the swimwear design capital of the world comes
BoyRio Swimwear — an innovative new men’s collection set to make waves with consumers this summer.
“We build our swimwear with the consumer in mind. Quality, style and satisfaction is our motto at BoyRio,” says BoyRio company founder David Laing.
BoyRio (www.boyrio.com) has opened a United States headquarters in Scottsdale, Arizona.
“We’ve teamed up with a pool of talented designers from the shores of Rio de Janeiro to create a swimwear product line that is bold, stylish, and not only fits, but is also flattering."
Inspirations for the designs come from the vivacious and youthful spirit of Rio de Janeiro. The swimwear line’s original mix of prints are fresh, innovative and distinctive. Designs encompass Brazil’s energy, beauty and culture.
The vibrant BoyRio color schemes and dynamic floral combinations embrace Brazil’s warm tropical breezes and cool blue coastlines.
“Our goal at BoyRio is to keep consumers satisfied by producing a high quality product that extenuates style, but also is comfortable,” says David.
The BoyRio brand captivates an exuberant South American style. The swimwear offers a variety of styles and color schemes in order to appeal to a wide range of consumer tastes. A main component of the BoyRio collection is the “Sunga” Brazil style suit. This hybrid style is the perfect combination – it provides more coverage than a bikini, but less than a square-cut styled suit. Consumers will find this athletic-look both very slimming and appealing.
“If the consumer is satisfied with our product, then we’ve done our job,” says David. “We want consumers to purchase a swimsuit and know they can count on the BoyRio brand for their next purchase.”
Brazil’s breathtaking coastlines have been enchanting people for decades. Now it’s time to let BoyRio Swimwear www.boyrio.com captivate your consumers with its appealing, fashionable, distinctive new swimwear collection. l
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