Born in 2007, boyRio® literally splashed onto the worldwide market from the heart of the swimwear design capital of the world, Rio de Janeiro.

BoyRio ®provides the best in Brazilian swimwear and underwear reflecting the passionate energy of Brazil balanced with an unparalled level of sophistication for the discerning and fashionable man. BoyRio®, renowned worldwide for its commitment to high quality, tasteful style, and an excellent fit, appeals to the high expectations of its customers. BoyRio® allows its customers to experience a lifestyle that promotes feeling the best in life while enhancing their own exisiting self-confidence.

“Our customers view boyRio® as an investment rather than a purchase,” notes designer and owner, David Laing. “Our color combinations and stylish designs aim to appeal to our customers who like unique and classic sophistication without loud colors, padding, or wild prints,” adds Laing.

One of the hallmarks of a boyRio product is its attention to fit and comfort. A main component of the boyRio® collection is the “Sunga” Brazil style suit. This hybrid style is the perfect combination- it provides more coverage that a typical Speedo®, but less than a square-cut styled suit. Customers continue to find this look appealing, masculine, and sexy. Laing notes, “ We are unique from a lot of other brands in that we make a very sexy product without it being sexual. “ Fresh from the shores of Rio de Janeiro, its 2012 swimwear collection will also feature different cuts and masculine colors which will appeal to the varied tastes of its customers.

As boyRio® teams up with the experts at Men’s Trends in Los Angeles, the 2012 season will also herald the launch of new boyRio® underwear styles that are certain to gain wordlwide attention. The underwear collection represents bold solids and clean, classic designs and is made with ultra comfortable fabric which finely contours the male body ensuring a sexy and masculine fit.

“Our continued success stems from our fantastic customers and the timeless universal Brazilian spirit.”